Events
March 22, 2023
On March 22, 2023, the Point of Care Marketing Association hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City. The demand and excitement for this event was validated with our record-breaking attendance and for a second year in a row, this summit sold out!
The day was filled with thought-provoking content from over 20 speakers providing compelling insights on important topics for Point of Care marketers. The content tied back to our theme of Evolution, Impact & Innovation. See below for the content and check out the photos and video coverage from the events throughout the day.
For the event’s inaugural POC Excellence Awards, the POCMA honored those who have demonstrated excellence by effectively utilizing this channel. A panel of independent industry experts reviewed entry submissions across four categories and the POCMA awarded three companies and named eight finalists based on criteria including overall strategy, creativity and performance.
Agenda
March 22, 2023
10:00 AM
THE POINT of Point of Care
As media channels and sources available for healthcare information expand and evolve, Point of Care is an increasingly critical component in the prescribing journey for both patients and physicians. This session will present key findings from Kantar’s MARS Consumer Health and Physician Strategic Insights studies to help marketers better understand POC’s value and role.
This presentation is available exclusively for members of the Point of Care Marketing Association. All non-members can contact Kantar directly for further information on this data.
Jaime Brewster
National Sales Director
Alejandro Alvarez
VP, Growth and Strategy
Speakers
Jayne Krahn
VP Product and Research Operations
Kantar Media Healthcare Research
Speakers
Jayne Krahn
VP Product and Research Operations
Kantar Media Healthcare Research
11:00 AM
Improving the Healthcare Experience
The patient experience has shifted over time. Learn about what a patient and HCP expects in the future and how Point of Care plays a role in the overall improvement to health outcomes.
Speakers
Mark Miller
Managing Director
Deloitte
Jonny Imerman
Co-Founder
CLOZTALK, ImermanAngels
Dr. Alina Markova
Director of Inpatient Consultative Dermatology and Co-Director of Multi-disciplinary Graft-versus-Host Disease Clinics
Memorial Sloan Kettering Cancer Center
Speakers
Mark Miller
Managing Director
Deloitte
Jonny Imerman
Co-Founder
CLOZTALK, ImermanAngels
Dr. Alina Markova
Director of Inpatient Consultative Dermatology and Co-Director of Multi-disciplinary Graft-versus-Host Disease Clinics
Memorial Sloan Kettering Cancer Center
12:00 PM
Using Technology to Nudge Patient and HCP Outcomes
In this Fireside chat, Dr. Mitesh Patel will discuss how technology can be used to nudge patient outcomes at the point-of-care. Nudges are subtle changes to the way information is framed or communications are delivered that can have an outsized impact on decision and behavior. Dr. Patel has led over 25 clinical trials testing and scaling these approaches targeted to HCPs and patients. He will provide a framework for how to think about using nudges and provide examples of different point-of-care channels that can influence HCP and patient behavior.
Speakers
Robert Allen
Sr. Director, Omnichannel Experience Strategy & Planning
Bristol Myers Squibb
Dr. Mitesh Patel
Principal
The Virtual Nudge Unit
Speakers
Robert Allen
Sr. Director, Omnichannel Experience Strategy & Planning
Bristol Myers Squibb
Dr. Mitesh Patel
Principal
The Virtual Nudge Unit
01:00 PM
Rebooting Point of Care Impact Measurement
A deep dive discussion on data-driven measurement of Point of Care impact on brand outcomes. Review best practices for incorporating Point of Care into Marketing Mix Models and Test vs Control studies.
Speakers
Joy Joseph
Managing Partner
Syneractiv
Shannon Mitchell
Director of Global Media Operations
Merck & Co.
Mehul Singh
Associate Principal
ZS
Martin Larson
Director, Business Intelligence
Publicis Health Media
Eric Talbot
Chief Strategy Officer
MedFuse
Speakers
Joy Joseph
Managing Partner
Syneractiv
Shannon Mitchell
Director of Global Media Operations
Merck & Co.
Mehul Singh
Associate Principal
ZS
Martin Larson
Director, Business Intelligence
Publicis Health Media
Eric Talbot
Chief Strategy Officer
MedFuse
02:00 PM
Best Practices in Developing an Effective Point of Care Media Plan
The POC channel provides a valuable space for brand exposure, but planning for this channel is unique. Together with agency and client leaders, this session will discuss real-world best practices for planning an effective POC campaign.
Speakers
Larry Dobrow
Editor-in-Chief
MM+M
Meredith Carber
AD of Media
Sanofi
Ali Guerrieri
US Media Strategist, Oncology
Merck & Co.
Peter Smith
Associate Director
Rapport
Liz Dexter
Vice President, Point of Care
Publicis Health Media
Speakers
Larry Dobrow
Editor-in-Chief
MM+M
Meredith Carber
AD of Media
Sanofi
Ali Guerrieri
US Media Strategist, Oncology
Merck & Co.
Peter Smith
Associate Director
Rapport
Liz Dexter
Vice President, Point of Care
Publicis Health Media
03:00 PM
Getting Innovation Across the Finish Line
Pharma wants innovation. Much of this innovation exists at the POC solution level, however, traditional processes and policies can be obstacles to the mutual success that brand managers, agencies and vendor/partners are seeking.
Speakers
Joey Cohen
VP, Client Solutions
ConnectiveRx
Speakers
Joey Cohen
VP, Client Solutions
ConnectiveRx
04:00 PM
Supporting Women's Health at All Points of Care
The health journey of women is distinct in its needs and challenges. This session will discuss some of these critical distinctions and the role of POC in providing vital education and awareness in support of women’s health.
Speakers
Dorothy Gemmell
President
DKG Solutions Inc
Alessandra Henderson
CEO & Co-founder
Elektra Health
Dr. Fahimeh Sasan
Founding Physician, Chief Innovation Officer
Kindbody
Speakers
Dorothy Gemmell
President
DKG Solutions Inc
Alessandra Henderson
CEO & Co-founder
Elektra Health
Dr. Fahimeh Sasan
Founding Physician, Chief Innovation Officer
Kindbody
Event Gallery
