Meet Our Members
Our growing and diverse member base consists of industry leaders of organizations or corporations that operate a Point of Care product and/or service in a healthcare setting, or engage in the Point of Care media space.
The Alliance for Audited Media is a leader in digital and print media verification with expertise across web, mobile, print and point-of-care platforms. AAM helps establish trust between point-of-care media companies and advertisers by providing cost-effective, impartial assessments of their marketing ecosystems and by working with leaders to set standards and best practices that bring greater transparency to the industry.
https://auditedmedia.comAs point of care media evolves and innovates, the Alliance for Audited Media remains committed to working with POCMA members to ensure assurance solutions meet industry needs with the highest levels of transparency and trust.
Richard Murphy
CEO, President and Managing Director
Alliance for Audited Media
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group's core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world's top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients.
https://cmimediagroup.comPoint of Care is essential to CMI Media Group's marketing strategy for reaching HCPs and DTCs. It helps bridge the communication gap and aids conversations during a patient's visit, making their time with the physician more effective at getting the treatment information they need. This is a critical intersection of conversation for the patient and prescriber, and an opportunity for marketers.
Christine Mormile
VP, Engagement Strategy
CMI Media Group
About Us
Our Mission
CSC uplifts and strengthens people impacted by cancer by providing support, fostering compassionate communities, and breaking down barriers to care.
Our Vision
Everyone impacted by cancer receives the support they want and need throughout their experience.
Our Story
40 years ago, our founders transformed the way our culture faces cancer. Today, we are a global community of locations providing personalized cancer support, all free of charge.
Our Global Network in Action
We are a global non-profit network of 196 locations, including CSC and Gilda's Club centers, hospital and clinic partnerships, and satellite locations that deliver more than $50 million in free support and navigation services to patients and families.
In addition, we administer a toll-free helpline, 888-793-9355, and produce award-winning educational and digital resources that, together with the locations, reach more than 725,000 people each year.
We also conduct cutting-edge research on the emotional, psychological, and financial journey of cancer patients and advocate at all levels of government for policies to help individuals whose lives have been disrupted by cancer.
http://www.cancersupportcommunity.orgWe Believe That Community Is Stronger Than Cancer and therefore connecting to communities and networks help make us stronger.
We are a relentless ally for anyone who is striving to manage the realities of this disruptive disease.
While we have witnessed many significant advances in treating this devastating disease, nothing takes the place of the power, inspiration, companionship, and connection that comes from community.
We are excited for networking with Point of Care Marketing because we represent the patient voice in many areas, we provide support to patients at point of care and we have hundreds of thousands of patients, caregivers and providers accessing our digital assets for information and support annually.
Cancer Support Community
Catalina is a market leader in shopper intelligence and highly targeted in-store, TV and digital media that personalizes the shopper journey. Powered by the world's richest real-time shopper database, Catalina helps CPG brands, retailers and agencies optimize every stage of media planning, execution and measurement to deliver $6.1B in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust.
https://www.catalina.com/We’re proud to become a POCMA member and to collaborate with leaders who are committed to advancing the point-of-care ecosystem. CatalinaRx builds on Catalina’s longstanding foundation in secure, privacy-first, behavior-based marketing, extending those capabilities into retail pharmacy for pharmaceutical advertisers for the first time. We believe retail pharmacy plays a critical role in the point-of-care landscape, and we’re excited to work with POCMA to help further validate, strengthen, and evolve the channel together.
Adam Van Beck
US Chief Revenue Officer
Catalina
CheckedUp is a physician founded digital patient education company that actively engages patients, caregivers, and physicians at the Point of Care. The Company is the nation's largest 100% digital, specialty focused point of care network with a national footprint.
https://www.checkedup.comPOCMA has created a nexus of industry thought leaders — inclusive of leading agencies and brands to influence the future of the point of care marketing channel. We are proud of our participation in this important trade organization and excited to be a contributor to the future of the point of care channel.
Dr. Richard Awdeh
CEO
CheckedUp
At ConnectiveRx we take the pain out of the prescription process. Using innovation and human empathy we cut through red tape for patients and create access to medications—taking a process that can be expensive and difficult for them and making it as painless as possible. We give pharma manufacturers the benefit of one single partner to connect patients with prescribed medications through hub and support services, point of care affordability and copay programs, and awareness + adherence solutions. The result? Happier patients with a stronger personal connection to their medication brand. Hundreds of pharma companies and 530+ drug brands rely on our results.
https://www.connectiverx.comOnly in associations can we all help the tide to rise so everyone wins. Collective thinking to find solutions in true partnership with my industry peers is my motivation to dedicate my time to POCMA. We want to create a trusted third party that can offer guidance and be a light in all the noise.
Laura Blair
SVP Business Development
ConnectiveRx
Constant Media is a leading provider of Point of Care media. Our cutting edge patient education tools enhance the patient/provider dialogue and have proven successful in improving health outcomes and driving strong ROI results for pharma brands.
https://constant-media.comAs a long term member of POCMA, I feel it is important to further the channel, and believe in the mission of improving the dialogue between patients and providers, thereby increasing health literacy and improving health outcomes.
Wills Robbins
CEO/Founder
Constant Media
Coverwrap Communications® is a leading provider of point of care magazine coverwrap® and condition guide advertising — reaching targeted audiences for leading ad agencies and pharmaceutical advertisers. While partnering with the world's leading and most trusted content providers, we're there for critical audiences as they search for information and options to treat their conditions.
https://coverwrap.comWith rapid growth in the Point of Care channel, the need for a trade association to protect all stakeholders, is a must. POCMA is doing its part to standardize auditing, measurement, reporting, and more, for all relevant POC platforms. POCMA is creating an environment of trust and transparency. Our membership is an important investment to protect the channel's future and its ability to advance healthcare and better health outcomes.
David M. Kenyon
President
Coverwrap Communications
DeepIntent is the leading healthcare demand-side platform (DSP), purpose-built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. Trusted by the world’s top healthcare brands and their agencies, DeepIntent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, DeepIntent’s platform delivers measurable audience quality and script lift at scale.
https://deepintent.comAt DeepIntent, we believe that point-of-care marketing plays a critical role in empowering patients and providers with the information they need to make confident health decisions. We’re thrilled to join POCMA to champion initiatives that deliver measurable impact, elevate in-office conversations, and drive better health outcomes on behalf of our clients.
Chris Paquette
Founder & CEO
DeepIntent
Doceree is the first global network of HCP-only platforms for programmatic messaging. Founded in 2019 by eminent healthcare marketing professionals, Doceree aims to address the problem of rising cost of healthcare by bringing efficiency and effectiveness to healthcare professional engagement (HCP) by using data and creativity in healthcare marketing.
The platform seamlessly connects pharma brands and digital platforms and allows products and services of the former to be marketed to HCPs on the latter. With offices in the US, UK & Europe and in the emerging markets, Doceree is the only company in the HCP marketing space to be present at multiple global geographies. Powered by its proprietary AI engine- ESPYIANTM, Doceree precision targets over 2 million HCPs across the US, Europe and UK and emerging markets.
https://doceree.com/us/Doceree is excited to partner with POCMA and bring standardization to HCP messaging on point-of-care channels. We will utilize the collaboration to educate marketers around industry best practices and tactics for meaningful communication campaigns. The partnership also provides us the opportunity to equip platforms on making the most of messaging from life sciences organizations to improve patient outcomes. We look forward to working cohesively with other members to evolve the POC ecosystem, bringing transparency and effectiveness to POC messaging.
Harshit Jain MD
Founder & Global CEO
Doceree
Doximity is an online networking service for medical professionals. Launched in 2010, the platform offers its members curated medical news, telehealth tools, and case collaboration. As a leader in the Point of Care sector, Doximity provides healthcare professionals with essential digital tools for networking, staying informed, and collaborating on patient cases.
https://www.doximity.com/Membership in POCMA offers significant advantages, including extensive networking opportunities and the ability to showcase Doximity's thought leadership while demonstrating continuous innovation in the Point of Care sector.
Doximity
Company Representative
Doximity
Flora Management is a premier consultancy firm specializing in Health Information Technology (Health IT) solutions tailored for the media industry. Their mission is to revolutionize healthcare data management and optimize patient care through innovative Health IT strategies uniquely designed for the EHR. With a profound understanding of the distinct challenges and requirements of media companies operating in the healthcare sector, we provide comprehensive consulting services to streamline EHR media workflows, enhance efficiency, and ensure regulatory compliance.
http://www.florahealthit.com/Being a member of the Point of Care Marketing Association is crucial for staying at the forefront of industry innovation. It offers unparalleled opportunities for collaboration, education, and access to the latest research and trends, which are essential for delivering impactful solutions in today's evolving healthcare landscape. At Flora Management, we recognize the value of aligning with an organization that sets the standards for excellence in point-of-care communication and patient engagement.
Angelo Campano
Managing Partner
Flora Management
We empower healthcare professionals with the most modern platform to learn, connect, collaborate, and debate alongside top experts, opinion leaders, and targeted peer communities.
https://www.formedics.com/
Havas Media Group (HMG) is the media experience agency. HMG delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. HMG is part of the Havas Group, owned by Vivendi, one of the world's largest integrated content, media, and communications groups. HMG also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to more than 10,000 specialists across 150 countries worldwide, with 62 Villages. Global clients include Hyundai Kia, Puma, TripAdvisor, Michelin, Telefónica, Swarovski, Reckitt Benckiser, among many others.
https://havasmedianetwork.com/POC advertising has proven itself to be very educational and has played a critical role throughout the pandemic. It's important that Havas Media has a finger on the pulse of the current POC environment and we're thrilled to partner with POCMA to have a hand in shaping the vision for how we can move the industry forward.
HAVAS Media Network
Media Experience Agency
HAVAS Media
We are a Targeted Healthcare Marketing Platform. Health Monitor is a nationally recognized targeted healthcare marketing platform for the Pharma/OTC industry. Health Monitor has the largest proprietary physician office network in the industry, with over 200,000 offices and more than 400,000 healthcare professionals engaging with our digital and print educational products. For almost 40 years, our brand has been trusted to deliver high value content at all points of care for patients and physicians providing powerful brand growth and better outcomes for patients. Together we build brands and empower patients.
https://healthmonitornetwork.com/Our membership in the POCMA is about a commitment to education – ensuring agency and brand partners understand all the points-of-care we can deliver messaging; ensuring we are transparent in our reporting and measurement; and ensuring we share the innovative ways we are reaching patients to help drive better outcomes.
David Paragamian
CEO
Health Monitor
HealthCentral is the leading digital health platform serving patients, caregivers and healthcare professionals navigating serious and chronic conditions. Our singular focus on serving the chronic and serious condition community drives deeper connection and engagement. Our editorial team and contributors have firsthand experience helping people manage serious and chronic conditions. Through our empathetic and award-winning content, we convene and engage loyal audiences who take active roles in their health journey.
https://www.healthcentral.com/To collaborate with fellow POCMA members to shape, strengthen and raise the visibility of the Point of Care landscape to align with the goals of pharma marketers with the ultimate goal of improving patient outcomes.
HealthCentral
POCMA Member Representative
HealthCentral
InStep Health is the most advanced healthcare communications network, delivering vital information at key moments of the healthcare journey to patients and providers everywhere. We offer pharmaceutical, OTC, and other healthcare marketers a fully integrated messaging platform that combines the power of tactile and digital media activation with access to over 250k HCPs, working in over 177k offices, and exclusive programs in 26k+ pharmacy locations nationwide.
https://instephealth.com/At InStep Health we provide a full gamut of marketing services to Rx, OTC, and CPG clients. As the leader of this company, I can tell you that each of our employees share a deep understanding of the importance of validating results for every program we execute. With POCMA, I'm excited to collaborate with industry executives and thought leaders to help define standards and measurement practices for the point of care.
Nathan Lucht
President and Chief Executive Officer
InStep Health
Labcorp is a leading global life sciences company that provides vital information to help doctors, hospitals, pharmaceutical companies, researchers, and patients make clear and confident decisions. Through our unparalleled diagnostics and drug development capabilities, we provide insights and accelerate innovations to improve health and improve lives. With more than 80,000 employees, we serve clients in more than 100 countries. Labcorp (NYSE: LH) reported revenue of $14.9 billion in FY2022. Learn more about us at www.Labcorp.com or follow us on LinkedIn and Twitter @Labcorp.
https://www.labcorp.com/We are excited to partner with the POCMA and continue to advance Point of Care marketing, empowering patients to make clearer, more confident decisions for those dealing with some of life’s most critical choices.
Labcorp
POCMA Member
Labcorp
MedFuse is an industry leading healthcare data technology company with the most complete real-world healthcare data. MedFuse is relied upon by top 50 pharma advertisers, major POC platforms and healthcare ad agencies in the U.S. With deep expertise in healthcare data orchestration, we bring unparalleled market insights to our clients' commercial strategy.
https://www.medfuse.com/The future of point of care isn't just about reaching patients and physicians- it's about knowing them. By integrating pharmacy and medical claims, we can help POCMA members move healthcare advertisers from impressions to impact and measurable ROI.
Kevin Jones
CEO
MedFuse
Mesmerize is a prominent media company specializing in patient education at the point of care. Mesmerize provides educational resources including digital and static wallboards, literature distribution, and branded medical essentials to patients and caregivers in waiting rooms, exam rooms, and other high traffic areas of doctors' offices, community-based organizations, AIDS service organizations, and independent and chain pharmacies. Mesmerize's telehealth solution also offers brands the ability to connect with patients receiving care virtually.
https://www.mesmerize.com/point-of-care-advertising/poc-overviewGrowing the overall Point of Care channel and raising the level of accountability among the POC industry is of utmost importance to Mesmerize. POCMA encourages Mesmerize to collaborate with our peers to effectively drive growth for the channel by defining and implementing industry best practices and engendering trust among those who transact at the point of care.
Craig Mait
President & Chief Revenue Officer
Mesmerize
Nimble partners with independent pharmacies to help them make more money, save more time and delight their patients. We streamline pharmacy operations, so orders, refills, payments, and operational needs are centralized. For patients, Nimble makes it simple to pay for prescriptions and refills.
https://nimblerx.com
Office Ally is a leading provider of healthcare technology solutions, offering a comprehensive suite of products and services designed to streamline administrative workflows and improve revenue cycle management for healthcare providers. With a focus on delivering innovative and user-friendly solutions, Office Ally empowers providers to enhance their operational efficiency and deliver high-quality care.
http://www.officeally.com/As a provider of media at the point of care (POC), Office Ally is committed to building connections with other POC businesses and adhering to industry standards for providing valuable information to improve patient outcomes. We're excited to contribute to the industry discussions around POC media and be a leader in advocating for the POC channel.
Brad Royer
Chief Product Officer
Office Ally